Transforming Scalp Delivery into a Science-Backed Authority in Hair Wellness
Challenges
Unclear Product Differentiation: The site failed to highlight the science-backed benefits of scalp treatments, leading to customer confusion. Low Subscription Retention: Users hesitated to commit to recurring purchases due to minimal incentives and trust signals. Poor Mobile Experience: Tiny text and unresponsive buttons made browsing on smartphones frustrating. Lack of Educational Content: Customers lacked guidance on personalized treatment plans.
Our Solution
1. Science-Focused Product Pages: Added ingredient efficacy animations and dermatologist video endorsements. Created a “Scalp Health Quiz” to recommend personalized regimens. 2. Subscription Perks: Introduced loyalty rewards (e.g., free consultations, exclusive kits) for long-term subscribers. 3. Mobile-Optimized Design: Simplified menus, enlarged CTAs, and enabled Apple Pay/Google Pay for instant checkout. 4. Educational Hub: Launched a “Scalp Academy” with video tutorials and live Q&A sessions with trichologists.
50% Mobile Conversion Increase: One-tap payments cut checkout time by 60%.
10K+ Quiz Completions: Personalized recommendations boosted average order value by 25%.
Conclusion
Scalp Delivery transformed into a trusted authority in scalp health, blending education with seamless purchasing to drive recurring revenue. Need a Online Presense? Contact us today to elevate your business!