Transforming Stacker into a platform that connects brands with a vast network
Challenges
Complex Onboarding: Effectively conveying the benefits of earned content distribution to diverse audiences.
User Engagement: Designing intuitive pathways for brands and publishers to explore and engage with Stacker’s services.
Scalability: Ensuring the website could accommodate future growth and feature enhancements.
Our Solution
1. Interactive Platform Demo:
Developed clear, concise messaging to articulate Stacker’s role in connecting brands and publishers, emphasizing the advantages of earned content distribution.
2. HubSpot CMS Integration:
Leveraged HubSpot’s robust CMS to create a scalable, easy-to-manage website, enabling Stacker’s team to update content and add features as needed.
3. Technical Content Overhaul:
Incorporated compelling visuals and data representations to showcase Stacker’s impact, including metrics like “10x more reach than traditional PR campaigns” and a network of “3,400+ local and national publisher sites
Results
35% Higher Trial Conversion:
Interactive demos reduced onboarding time.
50% More Paid Subscriptions:
Clear tier benefits increased upgrades.
3x Organic Traffic Growth:
Keyword-optimized content attracted B2B clients.
Conclusion
By redesigning its website on the HubSpot platform, Stacker successfully enhanced its online presence to better serve brands and publishers. The revamped site effectively communicates Stacker’s mission, showcases its impact, and provides a user-friendly experience that supports its goal of transforming content distribution.
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